Oodoc change de nom : découvrez tousLesDocs

X

Accéder à ce doc

Résumé du document
  ACCÉDER à ce doc

Analysis of the exclusive distributor of Disney's product, Disney Store, presenting the company and an internal and external diagnosis.

Extraits

[...] The fact that the only possibility to buy on-line through the English website shows three important brakes: - The transactions are done in pounds: all the transactions realised on the English website can’t be realised in Euros. There is no possibility to buy the products with Euros. We don’t realize the meaning of the English prices, moreover the rates makes prices fluctuated for people who have the Euros as main money. - The deliveries are long: indeed the average delivery overcomes always two weeks. The impulse side of the Disney’s purchase is completely lost when you buy on-line. People spend time to think about the purchase before the act of buying. [...]


[...] In France the number of Disney store decrease each year with the closure of numerous stores (Toulouse, Bordeaux, La Défense, ).In 2006 there was 19 stores in 2007. In 2008 the head office announces the closures of 7 other stores even if at the moment the number of operational stores is 14. The head office has justified these closures by the will of the development of the on-line activity The French subsidiary of Disney store was created in 1994. It has a capital of one million Euros. It counts currently 350 salaried. In 2007 its turnover reached 30 million Euros. [...]


[...] The number of visitors in Disneyland Paris increase. For many years, the frequenting in Disneyland Paris has raised. For example, in 2007 there was an increase of It represents 12 million visitors and potential customer for the “Disney store” in Disney Village. In 2008 there was 15,3 million visitors. The France is the first touristy country In the last ranking, the France was the first country which pull tourist in the world. The tourists don’t hesitate to spend a lot of money when they are in another country. [...]


[...] Each product has an quite important price. Numerous examples can be quoted: a little note pad with a Mickey cover costs 7 Euros, a pen costs 5 Euros and a small plush costs at least 20 Euros. These prices might not be a brake in the stores of les champs Elysées where the tourists represent the quasi totality of the customers, but in stores which are not located in touristic area, which have a regular customer, prices represent a hefty brake. [...]


[...] The website is very complete. The sold products are classified by movie, by sex, by age, by kind of product. So it is possible to find again the same product by different ways. Moreover, an exclusive range is only sold on-line (mobile phone, bedclothes, accessories ).Finally on the English website it is possible to add a personal touch on some products. Welcome page Customized products Exclusive range Weaknesses The Disney stores are not well picked up on the French territory: Since the recent closure of stores in France, all the West part of France is not cover by stores. [...]

ACCÉDER à ce doc  

Informations sur le doc

Date de publication
19/08/2009
Langue
anglais
Format
Word
Type
étude de cas
Nombre de pages
12 pages
Niveau
grand public
Consulté
2 fois

Informations sur l'auteur Maxime C. (étudiant)

Niveau
Grand public
Etude suivie
marketing...
Ecole, université
IUT
Note du document :
         
ACCÉDER à ce doc  

Meilleures ventes en stratégie

Derniers docs en stratégie

Business Plan: the creation of a 4-star ecological hotel in Paris
Commerce   |  Stratégie  |   Étude de cas  |   en  |   .pdf  |   18 pages   |   publié en 2012
Le sponsoring sportif, utile à l'entreprise ?
Commerce   |  Stratégie  |   Mémoire  |   fr  |   .pdf  |   60 pages   |   publié en 2014
Sujet et corrigé de l'épreuve E5 du BTS Technico-commercial : cas Portalp (session 2010)
Commerce   |  Stratégie  |   Étude de cas  |   fr  |   .doc  |   12 pages   |   publié en 2010
Social Networking: Fan Pages, Marketing, Viral influence the Internet and Facebook
Commerce   |  Stratégie  |   Dissertation  |   en  |   .doc  |   17 pages   |   publié en 2012
The notion of progress - Oral Baccalauréat
Commerce   |  Stratégie  |   Fiche  |   en  |   .doc  |   1 page   |   publié en 2013
Le diagnostic stratégique de l'entreprise Bricomarché
Commerce   |  Stratégie  |   Rapport de stage  |   fr  |   .doc  |   29 pages   |   publié en 2014
The Berliner - The excellence of European Breakfasts and Brunches
Commerce   |  Stratégie  |   Étude de cas  |   en  |   .doc  |   35 pages   |   publié en 2014
Le capital humain : Un déterminant de la réussite des reprises d'entreprise
Commerce   |  Stratégie  |   Mémoire  |   fr  |   .doc  |   30 pages   |   publié en 2014
Etude du groupe leader sur le marché français des produits biologiques : le réseau coopératif Biocoop
Commerce   |  Stratégie  |   Étude de cas  |   fr  |   .doc  |   43 pages   |   publié en 2014
Les bases de la stratégie
Commerce   |  Stratégie  |   Cours  |   fr  |   .pdf  |   6 pages   |   publié en 2014