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New materials: weight-saving composites
Government loans can help research up to 33% of the Airbus budget
The EU is lagging behind as regards R&D but has launched programs to catch up with the US (devotes more than 2% of its GDP)

[...] Strategic choice

Airbus must change their organization culture and structure in order to maintain and build on its worldwide dominant position as a major producer of commercial jet aircraft. (...)

Extraits

[...] Analysis of their strategy Boeing and Airbus have a completely different view of the market. We can see it with the future opposition A380 vs 7E7 : Airbus bets on (huge international airports) Boeing works on direct “town-to-town” flights Explanation Airbus thinks airlines will need bigger planes to handle more traffic. Boeing expects airlines to accommodate growth by flying more routes with slightly smaller planes. IV. Strengths, weaknesses, opportunities and threats Strengths Technological skills Leading brands Distribution channels Quality Specialist offerings Market leading position Weaknesses Reduction in civil order A 380 development Cost of R&D Opportunities Unmanned aerial vehicles Low cost companies The come back of investment ( renewing fleet) The growth of the Asian Market Threats Continued airline struggle Price of oil Government intervention on security, Environment, competition Instable environment ( Middle East, Iraq, Palestine) Pricing pressure Rapid technological development American Competition V. [...]


[...] Boeing’s response : i. counter Airbus on the market of big planes with a 747 “Advanced” ii.[main project] take the average mail market back with the 7E7 Dreamliner, a fast short-polluting aircraft (2008). Analysis of their strategy Boeing and Airbus have a completely different view of the market. We can see it with the future opposition A380 vs 7E7 : Airbus bets on (huge international airports) Boeing works on direct “town-to-town” flights Explanation Airbus thinks airlines will need bigger planes to handle more traffic. [...]


[...] Limited in Europe Inflation under control Unemployment varying from 5 to 10% in Europe Legal Existing rules but Airbus has gone far beyond that, promoting: CSR: e.g : an extensive training and awareness programme run for employees Health and safety policies Environmental protection by reducing noise and emission levels (fuel-burn is 12 percent lower per passenger than Boeing) High quality products (by offering help to its customers to monitor their aircraft, to ensure than it remains efficient as time goes by) III. Competitor Analysis Who are the competitors ? [...]


[...] Boeing’s response : i. counter Airbus on the market of big planes with a 747 “Advanced” ii.[main project] take the average mail market back with the 7E7 Dreamliner, a fast short-polluting aircraft (2008). Analysis of their strategy Boeing and Airbus have a completely different view of the market. We can see it with the future opposition A380 vs 7E7 : Airbus bets on (huge international airports) Boeing works on direct “town-to-town” flights Explanation Airbus thinks airlines will need bigger planes to handle more traffic. [...]


[...] Boeing expects airlines to accommodate growth by flying more routes with slightly smaller planes. IV. Strengths, weaknesses, opportunities and threats Strengths Technological skills Leading brands Distribution channels Quality Specialist offerings Market leading position Weaknesses Reduction in civil order A 380 development Cost of R&D Opportunities Unmanned aerial vehicles Low cost companies The come back of investment ( renewing fleet) The growth of the Asian Market Threats Continued airline struggle Price of oil Government intervention on security, Environment, competition Instable environment ( Middle East, Iraq, Palestine) Pricing pressure Rapid technological development American Competition V. [...]

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Informations sur le doc

Date de publication
07/02/2006
Langue
français
Format
.ppt
Type
étude de cas
Nombre de pages
28 diapos
Niveau
grand public
Consulté
121 fois

Informations sur l'auteur Julien L. (étudiant)

Niveau
Grand public
Etude suivie
droit des...
Ecole, université
PARIS - HEC
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